The only
limit to our realization of tomorrow will be our doubts of today.
-Franklin D.
Roosevelt
Once upon a time, business was done either over the phone or via
face-to-face conversation. Those were the days before our fathers were born.
Business strategies of those days have become older as well as outdated in the
contemporary times. In this current world, yellow pages and phone directories
have become items of antique collections. Human beings now look into internet
and search engines for the satisfaction of their needs and demands. A company
or business does not get noticed today until and unless they have an online
existence. Hence, business that does not get visibility among the daily chores
of human life (of which 50% of their time resides in the world of technology)
gets left behind in the race of evolution and advancement. This where Digital
Marketing comes in the form of Noah’s ark to save your business from the flood
that gobbles every weak form with the passage of time.
Regarded as a huge umbrella, Digital Marketing shelters a measurable,
targeted, and reciprocal marketing of products and services through digital
technologies and thereby transforming respective leads into clients.
SZI Technologies Pvt. Ltd., a digital marketing agency based in Kolkata, India with overseas offices in USA, UK
and Australia, acts as a guardian angel to those people who have given them a
responsibility of cradling their business in the international online market.
The activities that are functioned under Digital Marketing include Search
Engine Optimization (SEO), Social Media Management (SMO), Email Marketing, Pay
Per Click, and Online Reputation Management.
Search Engine Optimization (SEO) is a process to modulate the visibility
of a webpage or a website in the unpaid results of a search engine, also known
as “organic” results. The prey of a SEO includes different types of search,
which can be video search, academic search, and local or image search. Part of
digital marketing, SEO looks into working process of search engines through the
search queries made by the target market. This process of optimization might
include editing of contents, coding to produce increase in relevancy of
specific keywords, and HTML.
Social Media Management (SMM): The best example of this rapidly
changing world cannot be better than social media. Furthermore, staying on top
of this change is a hard task. Display Advertising in social media websites is
a benefitting means to reach people more easily and gives a chance to remain
alert of changes in tastes and thereby changing way of doing business. It also
allows you to take proper advantage of a new trend that has been affecting the
masses.
The process of direct marketing by sending
commercial messages to large number of people through email is called EmailMarketing. To elaborate, email is sent to potential leads who can hire your
services. Email Marketing can also be done by sending email to customer or an
onlooker who has gone through your website or has been looking for your
services. This process of marketing is mainly done to encourage, incite for
exciting discounts and offers, and also to main good relationship with a
client.
Pay Per Click, also known as Cost per click
is a model devised to divert traffic to a specific website, where advertisers
pay the website owner if the ad is clicked. Advertisers usually bid on keywords
which are most relevant to keyword phrases of the target market. Banner ads
also called as PPC display advertisements, are also displayed on search engines
or on websites who have agreed to show these ads because of a related content.
Online Reputation Management is a process
to monitor and manage reputation of a business or a company in the online
world. The review sites and the social websites can always bring disadvantage
to your reputation by analyzing your every minute action. Therefore, by posting
blogs, articles and by creating a place for your clients to reciprocate their
grudges and problem where they can get assistance from you and a way to manage your
image and reputation in the web world.
SZI Technologies is a team which provides
all these services to help you progress in your business.
Thus, if you want to take your goals into the sky, we
are here, with our best services, to give them wings.
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